Freight Cowboy

Naming, Identity, Website and Sales Collateral


BTS sought to rename and rebrand the transportation logistics company in order to launch a new website that offered an online process for contracting lower costs in smaller domestic freight markets and to serve as a gateway to the parent company’s long-term contract market.


Neos presented several name options and eventually developed an identity, website and print collateral to support the new name. Iconic imagery and straight talk were combined to communicate specific messages offering short-term and low-cost results

Rescue Therapeutics, Inc.
Broussard Logistics