Robert Cook, Author at Neos Marketing

3 posts, 0

10 PowerPoint Best Practices for Creating Better Presentations

February 20, 2020

Microsoft PowerPoint is the most relied upon software for making presentations. There are other applications, but PowerPoint is by far the most commonly used. Microsoft estimates that…

6 Design Tactics to Strengthen Branding in Your Inbound Marketing

September 12, 2018

Your ongoing branding efforts are your first line of defense against perceptual genericide. The primary legal definition of genericide is the abandonment of a mark with intent not to…

What Is A Brand Identity System?

May 3, 2018

The term ‘Brand’ is tossed about so much that it has lost it’s core meaning. But in the context of identity it has a very specific meaning.…

Posts by Robert Cook

10 PowerPoint Best Practices for Creating Better Presentations

6 Design Tactics to Strengthen Branding in Your Inbound Marketing

What Is A Brand Identity System?